The recruiting industry has always been focused on the customer. And CRM software will help you with that. The right CRM will assist you in targeting prospects while also maintaining and nurturing existing relationships.
Choosing the right CRM tool for your staffing company, on the other hand, can feel like a high-stakes game of Russian Roulette. With so many options available, selecting the tool that will best serve the purpose may be difficult.
Avoid all of these uncertainties and begin your search properly. Here is a list of CRM features that you must have. – Considerations Before Making a Decision Your CRM for recruitment
While each recruitment agency has different needs and expectations from its CRM, some features are required for all recruiting firms.
Following the 9 Features to Consider Before Choosing a Recruitment CRM
1) Reporting and Analytics
For your recruiting business, accurate reporting and detailed analytics are critical. A well-designed analytical dashboard will enable you to track your productivity using metrics such as recruiting source, time to fill a position, and applicant-to-interview ratio, to name a few. Based on this information, you can optimize your strategies and calculate their impact on your company’s growth. Automatic report sharing also allows you to assess your current level of success and efficiency. As a result, any recruitment software you select must include advanced analytics and automated reporting features.
2) Candidate and client information
If you have a poor understanding of your target audience, recruiting may appear to be a “spray and pray” activity. Instead, build a concise recruiting process by profiling your ideal candidates and customers.
Profiling will assist you in centralizing client firmographic data such as hiring velocity and volume, annual revenue, current business growth, and industry, to name a few. Simultaneously, you will gain insight into a candidate’s skill set, interests, and timeline to facilitate management.
These data will help you better gauge and understand their needs to serve them in the best way possible. Thus, it has a direct impact on your sales, speeds up customer support, and ensures well-targeted marketing campaigns.
As a result, you require a recruiting CRM that stores all pertinent information about your candidates and clients via profiling. It will allow you to keep a detailed segmented database of all demographic and customized criteria with profiling connections.
3) Specialist
You don’t have to spend time or money customizing a generic CRM to provide the functionality you require. Find a specialized CRM that already has your recruitment-specific needs baked in.
A specialized CRM will provide a set of niche features that a generic CRM will not provide. They will cater to the specific needs of your industry, such as website integration, ATS, CV parsing, and job board management. As a result, the necessary processes and workflows are built into the system from the start.
Specialized CRMs are built with insider industry knowledge. You can use that knowledge base to your advantage and forecast revenue. Furthermore, it can keep you from falling through the cracks by providing a bird’s eye view of the sales pipeline.
4) Automation
With process tailbacks, grunt work slows you down and robs your team’s productivity. Instead of wasting time on tedious administrative tasks, allow your team to focus on engaging and nurturing the candidate pool.
Search for a CRM that allows you to automate nearly every aspect of your recruiting business. Get organized with CRM automation, whether for lead generation, candidate nurturing, marketing, or sales.
CRM automation will help your recruiting firm reduce human errors and finger-pointing. It will simplify your recruiting firm’s workflow and make it more efficient.
5. Collaboration
Recruiting is a team sport, and your CRM should be able to assist you in playing it as such.
Collaboration breaks down silos and unifies the efforts of different recruiting functions. It assists teams in integrating and combining various aspects of the staffing business, such as recruitment, sales, marketing, and customer service. And ensures that everyone is included in the hiring process.
Choose a recruiting CRM that allows you to collaborate on all sales and recruiting activities. It will assist you in synchronizing, integrating, and systematizing your customer interactions across all channels of communication. As a result, your staffing firm will benefit from increased engagement and client retention.
6) Security and compliance
Check that your recruiting CRM provides strong data encryption and security. Advanced data encryption and compliance standards will eliminate breaches and ensure the safety of your records.
Your CRM must assist in the creation and maintenance of a running log of all admin and user activities. This user activity audit trail will assist you in resolving problems that would otherwise be difficult to identify.
Invest in a recruiting CRM that performs regular data backups to protect your organization’s lifeblood, i.e., data and records. Ensure that your CRM allows your recruiting team to provide role-based access so that only the appropriate people have access to your sensitive data.
7) Integration
When a recruiting CRM system is integrated with other applications and tools, its full potential is realized. CRM integrations, in other words, work like expeditors in a restaurant kitchen. It improves the flow of information between channels, keeping your firm running smoothly and your clients happy.
CRM integrations allow your teams to seamlessly switch between different tools. It centralizes all information and gives your teams instant access to the information they need.
Automation is more effective when it is integrated into your CRM. It will improve organizational transparency and communication within your recruiting firm.
8) Talent Pool Categorization
Having an ATS is insufficient for developing a talent pool. ATS will undoubtedly move applicants down the funnel. But what about unapplied candidates or talent that requires re-engagement and nurturing? To manage your talent pool effectively, you must categorize and nurture these candidates through campaigns.
Find a CRM that uses demographics to segment and categorize your talent pool. It will allow you to delve into your candidate data in depth. Make use of this database to engage and develop your talent pool. Alternatively, you can filter through it to easily move them into your ATS when needed.
A CRM that allows you to categorize your talent pool will transform your database into a vibrant band of talent. It can assist you in identifying the diverse needs of the candidates and determining who is a good fit for the role you are trying to fill. You will also gain greater visibility into talent’s history, allowing you to quickly identify suitable candidates.
9) Email Chains
Email sequences are an important part of your recruiting business because they ensure that your message reaches the right people. As a CRM feature, Email Sequence can help you target your messaging, track customer engagement, and segment your database.
Choose a CRM that allows you to manage email sequences directly from your dashboard, run sub-campaigns, and track your progress.
Read More: Improve Your Recruitment and Selection Process
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