The practice of attracting and acquiring outstanding talent for a business using several strategies and channels is known as recruitment marketing. This can include employee referral programs, social media outreach, recruitment events, and internet advertising.

Due to advancements in technology and the way that people communicate, recruitment marketing has changed substantially over the last five to ten years. Not to mention a worldwide pandemic that fundamentally altered how we conduct business. Listed below are some of the most significant modifications to recruitment marketing that businesses and recruiters should be aware of.

Top 3 Recruitment Marketing Trends

1) Social Media and Recruitment Marketing

The emergence of social media has been one of the largest shifts. Because of this, it is now simpler for recruiters to contact prospective Recruitment Marketing and develop a more intimate relationship with them. Additionally, prospects now have a greater understanding of what it’s like to work for a company thanks to social media profiles and testimonials from actual employees. A candidate’s decision to apply can be significantly influenced by the workplace’s transparency.

2) The usage of applicant tracking systems is another shift

along with the management of candidates and Recruitment Marketing funnels (ATS). These solutions aid recruiters in more efficiently tracking and managing the hiring process. They can also offer insightful information about the effectiveness of a company’s hiring efforts.

3) Mobile First Recruitment Marketing

Mobile recruitment has become more popular. Recruiters must be able to contact candidates via smartphones and tablets as more people use them. This can entail constructing a mobile-friendly career website or providing content for recruitment that is simple to access on a mobile device.

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How Has the Pandemic Changed Recruitment Marketing?

Recruitment Marketing has been significantly impacted by the COVID-19 pandemic. Because many businesses were forced to cut their hiring expenditures, recruiters had to grow more inventive with their outreach strategies.

Additionally, it is now more challenging to meet potential applicants in person due to the pandemic. Because applicants are accustomed to digital touchpoints, recruiters must increasingly leverage digital channels like social media, email, and text messaging to connect with candidates.

Last but not least, the epidemic has increased the number of people looking for work aggressively. Due to the increased competition in Recruitment Marketing, it is now even more crucial for businesses to stand out from the competition when hiring new employees.

Recruiters must be more effective than ever in their marketing efforts to ensure they are reaching strong candidates, at the right time, and in the right places. There is a greater-than-ever-before desire for more frequent and tailored touchpoints.